British Petroleum hired the massive public relations firm Ogilvy and Mather in two thousand four to aggressively popularize the concept of a personal carbon footprint to shift the blame for climate change.

A closer look

British Petroleum hired the massive public relations firm Ogilvy and Mather in two thousand four to aggressively popularize the concept of a personal carbon footprint to shift the blame for climate change. By carefully calculating exactly how much environmental damage your daily commute and dietary choices cause, the brilliant marketing campaign successfully distracted the public from the staggering industrial pollution generated by massive fossil fuel conglomerates. While you are diligently washing out your little plastic yogurt containers and feeling terribly guilty about taking a commercial flight, one hundred mega-corporations are quietly responsible for roughly seventy percent of all global greenhouse gas emissions. It remains one of the most spectacularly successful psychological operations in modern economic history, successfully tricking the working class into taking personal responsibility for the catastrophic destruction of the global biosphere