Economy
Why runners pay hundreds to run in public
HERE’S THE INTERESTING PART
Running is famously the cheapest sport in the world, yet thousands of people pay massive registration amounts just to do it in a large crowd. You are essentially funding a cheap t-shirt, a banana, and a shiny piece of metal that will end up in a drawer. Organizers brilliantly monetized the human need for public validation of their physical exertion.
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