Credit card companies actively refer to customers who pay off their balances in full every month as 'deadbeats' because they don't generate any revenue from exorbitant interest rates.

A closer look

Credit card companies actively refer to customers who pay off their balances in full every month as 'deadbeats' because they don't generate any revenue from exorbitant interest rates. The entire business model of the consumer credit industry relies almost exclusively on trapping stressed, overworked people in a perpetual cycle of revolving debt. They make their billions off the folks who can only afford to pay the minimum balance, effectively taxing the working class for the crime of not having enough money. It is a stunning bit of corporate cynicism where financial responsibility is viewed as an unprofitable flaw, and crippling financial anxiety is the exact target demographic they are aiming for