Rental car companies intentionally purchase massive fleets consisting almost entirely of white, silver, and black vehicles because those specific colors hold the highest resale value in the used car market.

A closer look

Rental car companies intentionally purchase massive fleets consisting almost entirely of white, silver, and black vehicles because those specific colors hold the highest resale value in the used car market. They do not care about giving you a fun, brightly colored vacation vehicle, they are solely focused on offloading that aggressively driven, heavily abused sedan onto a clueless teenager the very second it hits forty thousand miles. This hyper-capitalist corporate strategy explains why the economy lot at every major airport looks like a painfully depressing, desaturated graveyard of automotive boredom. When you finally locate your generic silver sedan in row forty-two, you are not embarking on a thrilling road trip adventure, you are merely participating as a temporary custodian in a highly calculated corporate depreciation scheme