Economy
Why evolution can demand endless improvement
HERE’S THE INTERESTING PART
It takes all the running you can do just to stay in the exact same place. Borrowed from evolutionary biology, this concept shows that competitors must constantly adapt and improve not to gain an advantage, but simply to avoid being completely obliterated by everyone else who is also constantly adapting. It is a perpetual, exhausting treadmill of mandatory innovation.
One discovery leads to another.
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