A closer look

Lego sets yield a higher rate of return on investment than gold, large stocks, and even bonds, according to an actual study by the Higher School of Economics in Russia. Analyzing the prices of thousands of unopened Lego sets sold on the secondary market over three decades, researchers found that their value increased by an average of eleven percent annually. Special edition sets, like Star Wars Millennium Falcons or modular buildings, skyrocket in value once they are retired by the manufacturer. Wall Street executives love to brag about their diversified portfolios and complex hedge funds, but they are getting mathematically outperformed by nostalgic millennials hoarding plastic bricks in their parents' basements. The next time a financial advisor tells you to invest in mutual funds, remind them that the real path to generational wealth involves buying up miniature plastic Batman figures and hiding them in your closet!