Economy
Why Dasani disappeared from the UK
HERE’S THE INTERESTING PART
In a rare victory for consumer awareness, the British public refused to be scammed by Coca-Cola. When Dasani launched in the UK, the media quickly discovered it was just municipal tap water from Kent, treated with a process that accidentally added bromate—a suspected carcinogen. They literally tried to sell poison tap water at a premium, and the PR disaster drove them out of the country.
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