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Why will we happily pay $25 for an item, but totally reject the exact same purchase if it is $20 plus $5 shipping?

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Why will we happily pay $25 for an item, but totally reject the exact same purchase if it is $20 plus $5 shipping?

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Why will we happily pay $25 for an item, but totally reject the exact same purchase if it is $20 plus $5 shipping?
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