Economy
How pudding cups bought a million air miles
HERE’S THE INTERESTING PART
In the 1990s, an ingenious civil engineer realized that a specific airline promotion offered more miles in rewards than the actual cost of the pudding cups required to enter. By purchasing twelve thousand individual cups of chocolate pudding, he acquired over a million frequent flyer miles. This perfectly legal arbitrage netted him lifetime elite status and endless free vacations for a fraction of the cost.
One discovery leads to another.
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