stackyFACTSSome businesses exist entirely to sit in the middle and introduce people.
Some businesses exist entirely to sit in the middle and introduce people. A two-sided market creates value by matching two distinct user groups who need each other. Dating apps perfectly demonstrate this. They need a massive pool of singles seeking dates, and they need a platform to facilitate the swiping. The app itself creates absolutely zero romance; it simply provides the digital room where both sides can awkwardly judge each other's profile pictures.
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