A closer look

Amazon effectively functions as a massive, world-dominating tech infrastructure company that just happens to run a notoriously unprofitable retail delivery service on the side for fun, with its cloud computing division generating the vast majority of its actual operating income. while you are eagerly tracking the delivery driver bringing you a discounted blender, Amazon Web Services is quietly hosting a massive chunk of the entire internet, including the servers for Netflix, the CIA, and countless other corporations. the retail website with all the cardboard boxes is essentially just a giant, break-even loss leader designed to keep consumers heavily addicted to the ecosystem while the incredibly boring server farms quietly rake in billions of dollars in pure profit. it is completely mind-blowing that the company famous for bankrupting local malls and exploiting warehouse workers is truly making its fortunes by renting out invisible digital space to the rest of the corporate world