Influencer economy thrives entirely on the concept of fake engagement, where literal server farms in developing nations are paid to artificially inflate the follower counts of aspiring internet celebrities.

A closer look

Influencer economy thrives entirely on the concept of fake engagement, where literal server farms in developing nations are paid to artificially inflate the follower counts of aspiring internet celebrities. Brands inexplicably pour billions of dollars of their marketing budgets into sponsoring twenty-somethings based purely on metrics that can be bought with a stolen credit card for three cents a click. We have created a bizarre digital marketplace where companies pay fake celebrities to advertise dropshipped garbage to millions of entirely fictional bot accounts. It is essentially a massive, glittering house of cards built on a foundation of algorithmic lies, proving that modern advertising is completely divorced from actual human consumer behavior!