A closer look

Dedicated pet astrology books and specialized animal psychics currently make up a surprisingly lucrative sector of the wellness industry by offering to calculate the precise natal charts of golden retrievers and domesticated house cats. People are genuinely paying hard-earned money to have professionals explain that their rescue dog destroys the sofa because of a prominent Aries moon, rather than acknowledging the much more likely reality of severe separation anxiety and a profound lack of basic obedience training. Projecting complex human zodiac traits onto a blissfully ignorant animal that routinely eats its own vomit is arguably the peak of modern anthropological absurdity, but it definitely keeps the artisanal crystal collar industry booming