De Beers successfully convinced the entire world that diamonds are rare and valuable through a legendary 1938 marketing campaign, despite the fact that these shiny rocks are actually quite common.

A closer look

De Beers successfully convinced the entire world that diamonds are rare and valuable through a legendary 1938 marketing campaign, despite the fact that these shiny rocks are actually quite common. By strictly controlling the global supply and locking away massive vaults of gems, this cartel artificially inflated prices and birthed the cultural expectation that you must spend two months of salary to prove you love someone. You are not buying a magical, eternal symbol of romance, but rather a carefully hoarded piece of compressed carbon backed by a century of brilliant corporate brainwashing. It is a masterful economic scam where we willingly exchange our hard-earned fiat currency for shiny pebbles that have virtually zero resale value the second you walk out of the jewelry store