Economy
Why Ford doubled his workers’ pay
HERE’S THE INTERESTING PART
Corporate benevolence is usually just a disguised strategy for market expansion. In 1914, Ford shocked the industrial world by paying a five-dollar daily wage. While hailed as a saint, his underlying economic genius was realizing that if he paid his workers enough, they would become his primary customer base. He essentially funded his own demand, turning factory drones into middle-class consumers.
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