stackyFACTSWhenever the rugged action hero pauses a car chase to crack open a perfectly-lit, logo-facing soda, a brand just wired a mountain of money to a studio.
Whenever the rugged action hero pauses a car chase to crack open a perfectly-lit, logo-facing soda, a brand just wired a mountain of money to a studio. Integrating branded items into cinematic universes is a wildly lucrative endeavor. Studios treat their main characters as walking billboards, eagerly offsetting massive production costs by simply forcing an alien invader to crash into a very specific, highly-sponsored coffee shop.
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