stackyFACTSNobody likes the taxman, but it turns out peer pressure works exponentially better than threats of jail time.
Nobody likes the taxman, but it turns out peer pressure works exponentially better than threats of jail time. The British government's 'Nudge Unit' discovered that simply changing a single sentence on a tax collection letter to state that '9 out of 10 people in your town pay their taxes on time' caused compliance to skyrocket. This tiny application of behavioral economics generated millions in otherwise lost revenue without spending a single dime on audits.
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