Economy
Why shampoo lathers so much
HERE’S THE INTERESTING PART
Consumers have been deeply brainwashed into believing that more lather equals better cleaning. To satisfy this psychological demand, hair care brands dump massive amounts of chemical foaming agents and thickeners into the bottle. The actual compounds removing grease from your scalp are minimal; the rest of the viscous liquid exists purely to create those satisfying, bubbly suds you demand in the shower.
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