A closer look
If you feel like dating apps are a rigged game, you are absolutely right on a historical level. When Tinder first launched, the marketing strategy was essentially 'seed the club with hot people.' Co-founder Whitney Wolfe Herd literally toured college sororities to convince the most attractive women to make profiles, then went to fraternities to show them the app full of women. The initial illusion of an endless buffet of local singles was literally just a curated VIP list designed to trick the masses into swiping.
