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The iPod idea Apple’s rivals turned down

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In what has to be the most expensive fumble in corporate history, both RealNetworks and Philips looked at the blueprint for the modern MP3 revolution and said 'no thanks.' Fadell eventually took his idea to Steve Jobs, who wrapped it in shiny white plastic, locked it into iTunes, and built a trillion-dollar empire off the back of other companies' lack of vision.

The iPod idea Apple’s rivals turned down
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