A closer look
Beverage corporations frequently source their expensive bottled water directly from the exact same municipal tap water supplies that you can easily access from your own kitchen sink for a fraction of a penny. By filtering city water and aggressively rebranding it with majestic pictures of snow-capped mountains and tranquil glaciers, companies can sell it back to consumers at a mind-boggling markup of nearly two thousand percent. It is arguably the most successful marketing scam in modern economic history, tricking millions of intelligent people into paying premium prices for a fundamental human right that is freely available out of a garden hose. We have somehow been conditioned to fear the perfectly safe liquid coming out of our taps, vastly preferring to consume our hydration from environmentally devastating plastic bottles just because a celebrity endorsed it. Paying three dollars for water that basically costs zero cents to produce is the absolute pinnacle of capitalist brainwashing
