stackyFACTSWhen album sales plummeted due to digital downloads, record conglomerates refused to watch their margins shrink.
When album sales plummeted due to digital downloads, record conglomerates refused to watch their margins shrink. They introduced the 360-deal, a draconian contract structure where the label demands a percentage of every single revenue stream a musician generates, including live shows and merchandise. By controlling all aspects of a performer's existence, these entities ensure they remain highly profitable while the actual creators struggle to cover their own travel expenses.
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