White paint remains the most popular color for new vehicles globally because it hides dirt well and reflects sunlight

We possess access to a nearly infinite spectrum of vibrant, metallic, and beautiful colors, yet society collectively chooses the automotive equivalent of a blank sheet of printer paper. Over a third of all cars sold globally are white because the color is objectively practical—it hides minor scratches, effectively bounces off solar heat to keep the cabin cool, and guarantees the highest generic resale value possible.