A closer look
Costco willingly loses millions of dollars every single year on their iconic rotisserie chickens just to manipulate your consumer psychology. They strategically place the cheap, delicious birds at the very back of their massive warehouses, forcing hungry shoppers to navigate a treacherous maze of high-margin electronics, bulk snacks, and seasonal furniture just to secure their dinner. By the time you finally reach the deli section, you have already impulsively added a massive flat-screen television and a three-year supply of paper towels to your oversized shopping cart. The cheap poultry functions as the ultimate loss leader, proving that human beings are fundamentally incapable of resisting a good deal even when it ultimately costs them half their paycheck
