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Daily newspaper horoscopes started strictly as a gimmick to sell more copies to desperate people during the Great Depression

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When the economy crashes, people look to the sky. Publishers realized that vague, optimistic promises about impending wealth or romance drastically boosted daily circulation among broke, depressed readers, establishing a permanent fixture in modern journalism.

Daily newspaper horoscopes started strictly as a gimmick to sell more copies to desperate people during the Great Depression
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