A closer look
James Cameron's multi-billion dollar sci-fi epic Avatar controversially used a slightly modified version of the infamous Papyrus font for its official logo and subtitles. Despite inventing groundbreaking 3D camera technology and spending hundreds of millions of dollars rendering a breathtaking alien world, the production team apparently just opened a standard Microsoft Word drop-down menu when it came time to choose their typography. The fact that the highest-grossing film in cinematic history utilized the exact same default font as a suburban yoga studio's promotional flyer is a piece of graphic design comedy that will never stop being funny. It drove designers absolutely insane, proving that no amount of unprecedented visual effects wizardry can save you from the aesthetic embarrassment of choosing a typeface that looks like it belongs on a hastily printed middle school history project
