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Why Sega's Michael Jackson game became a PR nightmare

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Talk about a terrible return on investment. Sega partnered with the King of Pop to make Moonwalker, pouring massive resources into his vanity project. Right around the time the arcade and Genesis games hit the market, the very first allegations against Jackson went public, creating a PR nightmare Sega couldn't moonwalk away from.

Why Sega's Michael Jackson game became a PR nightmare
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