Psychology
The surprising source of some red food coloring
HERE’S THE INTERESTING PART
That vibrant ruby hue in your favorite strawberry yogurt or red velvet cake likely comes from a rather unappetizing source. Carmine, a globally approved natural food coloring, is extracted directly by boiling and aggressively crushing thousands of pregnant scale insects known as cochineal bugs to harvest their vividly colored internal carminic acid.
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