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Economy

Why a gallon-sized soda makes 32 ounces look small

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Offering a literal bucket-sized beverage option is not meant to quench an impossible thirst; it is meant to anchor your expectations. Next to a gallon-sized cup, the thirty-two-ounce soda suddenly feels like a modest, sensible choice. They created an absurd extreme purely to push you comfortably into the high-margin middle.

Why a gallon-sized soda makes 32 ounces look small
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