Culture & entertainment
Burger King's plastic mask is simply called The King
HERE’S THE INTERESTING PART
When creativity entirely flatlines, you get a guy in an oversized plastic head. The incredibly unsettling mascot that sneaks into people's bedrooms in those wild advertisements has no backstory, no magic powers, and no personality. Corporate simply slapped a monarch mask on a guy in tights and relied purely on viral shock value to sell fries.
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