Pharma companies exploit color psychology. If a doctor hands you a bright red pill, your brain subconsciously expects a...

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Why some pill packs include a week of placebos

We are apparently creatures of such fragile habit that skipping a single day throws our entire routine into chaos. Certain monthly prescription packs…

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Health

The cure built on impossibly diluted drops

A billion-dollar industry entirely based on the premise that putting a single drop of something into a massive vat of fluid will somehow make you feel better.

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Health

Why placebo effects are getting stronger

Modern clinical trials have uncovered an incredibly strange phenomenon: the power of sugar pills is somehow increasing over time. Especially in the United…

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Human memories are not stored like permanent video recordings, but are actually rewritten and subtly altered by your brain every single time you recall them.

Human memories are not stored like permanent video recordings, but are actually rewritten and subtly altered by your brain every single time you recall them.…

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Health

Choir singers naturally synchronize their heartbeats when singing together, turning a group of vocalists into a slightly creepy, unified biological metronome.

Choir singers naturally synchronize their heartbeats when singing together, turning a group of vocalists into a slightly creepy, unified biological metronome.…

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Health

Chronic nail-biting is disgusting to watch, but what underlying psychological trait is it most heavily linked to in adults?

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Pharma companies exploit color psychology. If a doctor hands you a bright red pill, your brain subconsciously expects a...

A bigger world.One discoveryat a time.

Keep exploring

Why some pill packs include a week of placebos

The cure built on impossibly diluted drops

Why placebo effects are getting stronger

Human memories are not stored like permanent video recordings, but are actually rewritten and subtly altered by your brain every single time you recall them.

Choir singers naturally synchronize their heartbeats when singing together, turning a group of vocalists into a slightly creepy, unified biological metronome.

Chronic nail-biting is disgusting to watch, but what underlying psychological trait is it most heavily linked to in adults?

A bigger world.
One discovery
at a time.