stackyFACTSThose screaming teenagers chasing John Lennon through airports weren’t all individual superfans; most were biologically hijacked by the crowd.
Those screaming teenagers chasing John Lennon through airports weren’t all individual superfans; most were biologically hijacked by the crowd. Emotional contagion acts like an airborne psychological virus. When humans pack together in groups, our mirror neurons automatically mimic the facial expressions and vocalizations of those around us, instantly synchronizing our neurochemistry until an entire stadium feels the exact same manic hysteria.
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