Your feed remembers not what you said you like but what lingered under your thumb.

A closer look

Think of your feed like a sneaky friend who doesn’t listen to what you say out loud but instead watches where your eyes wander at a party. You might declare you love reading about history, but if you pause just a heartbeat longer on puppy videos or dramatic headlines, the feed takes notes. Over time, it doesn’t just mirror your taste, it nudges it—like a river eroding stone, quietly shaping what feels normal. The real drama isn’t evil mind-control but a gradual bending of your curiosity toward the things you never officially picked, but couldn’t stop staring at.