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How Candy Crush turned a Bejeweled-style game into a fortune

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Originality is incredibly dead, but microtransactions are forever. King took the exact match-three mechanics of the early 2000s hit Bejeweled, plastered it with high-fructose graphics, and engineered a scientifically perfect psychological loop. It essentially functions as a brightly colored casino slot machine for bored commuters, proving you don't need a new idea to conquer the world.

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How Candy Crush turned a Bejeweled-style game into a fortune
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