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The time Candy Crush tried to trademark Candy

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Nothing screams 'creative integrity' quite like monopolizing basic English nouns. After Candy Crush Saga became a mobile goldmine, the developers at King successfully filed a trademark for the word 'Candy' in the video game space. They immediately unleashed a horde of lawyers to strike down indie developers who dared to use the word, proving that the sweetest thing of all is ruthless litigation.

The time Candy Crush tried to trademark Candy
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