Why a bad option makes the expensive one tempting

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Introducing an obviously inferior option to a lineup makes people significantly faster at choosing the premium option. Marketers exploit this decoy effect constantly to manipulate consumers into justifying a more expensive purchase with zero hesitation.

From the Stacky collection1 min read

Why a bad option makes the expensive one tempting — STACKY / Psychology

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Why a bad option makes the expensive one tempting

A bigger world.One discoveryat a time.

Keep exploring

You work twice as hard to avoid looking stupid as you do to actually succeed.

Why a less attractive friend can make you look better

How imaginary points make chores easier

Why does turning your favorite weekend hobby into a paying side hustle usually make you hate it?

Your brain often believes the last thing it heard is the most important, a glitch called the recency effect.

Offering an external reward for an activity that a person already intrinsically enjoys will paradoxically decrease their overall motivation to continue doing it once the reward is removed.

A bigger world.
One discovery
at a time.