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Psychology

Why a less attractive friend can make you look better

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It sounds incredibly ruthless, but bringing a slightly less attractive friend to the bar is a scientifically proven strategy to get numbers. The decoy effect occurs when your brain compares options that are similar but clearly unequal. By standing next to someone who shares your general style but is demonstrably less appealing, the observer's brain mathematically bumps up your hotness rating by contrast.

Why a less attractive friend can make you look better
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