A closer look
Long before they pioneered the dark art of endless microtransactions, Electronic Arts just desperately wanted their programmers to look like legendary rockstars. In the 1980s, EA shipped their floppy disks in square, flat cardboard sleeves that identically mimicked vinyl record covers. They even took moody, artistic black-and-white photographs of the nerdy software developers to put on the back covers. The grandiose artistic phase didn't last long, inevitably giving way to charging people twenty dollars for digital soccer uniforms.
