A closer look

Why pay thousands of dollars for corporate product placement when you can just invent your own fictional brand of lung cancer? Quentin Tarantino fiercely hates the distraction of real-world advertising in his films, so he created the 'Red Apple' cigarette brand. The yellow packs featuring a green worm have subsequently appeared in nearly every film he's ever made, proving that true cinematic auteurs prefer to build their own cinematic universes out of pure nicotine.