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How Disney turned its movie vault into a sales trick

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Mickey Mouse was an absolute master of market manipulation. Long before streaming, Disney would release classic films on VHS for a limited window, then formally announce they were returning to 'The Disney Vault.' By artificially cutting off supply, they generated rampant panic-buying from parents terrified their toddlers would grow up without watching The Lion King.

How Disney turned its movie vault into a sales trick
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