A closer look
Yes, the brand synonymous with rap videos, hedge fund bros, and obnoxious wealth is technically a charity. The company is owned by the Hans Wilsdorf Foundation, a private trust that classifies it as a non-profit entity under Swiss law. Because they have zero shareholders and donate a wholly undisclosed (and completely unchecked) amount to charity, they sidestep massive tax burdens while selling you a $15,000 watch to check the time your smartphone already has.






