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Economy

Wrigley gave away gum—and accidentally built an empire

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Accidental corporate empires are the best empires. In 1892, William Wrigley Jr. offered free sticks of gum as a premium to incentivize vendors to buy his boring baking powder. When the gum proved way more popular than the powder, he ruthlessly pivoted, creating a multi-billion dollar dental nightmare dynasty.

Wrigley gave away gum—and accidentally built an empire
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