Fitness centers deliberately build their entire economic business model around the statistical certainty that at least eighty percent of their paying members will simply never show up to work out.

A closer look

Fitness centers deliberately build their entire economic business model around the statistical certainty that at least eighty percent of their paying members will simply never show up to work out. If every single person who bought a January resolution gym membership actually arrived on a Tuesday evening, the building would immediately violate fire codes and the facility would completely collapse under the logistical strain. They are essentially selling you a monthly subscription to your own guilt, making millions of dollars by exploiting your optimistic delusion that you will definitely start doing cardio next Monday. It is a brilliant, entirely legal form of passive income where corporations extract recurring fees from millions of exhausted citizens who are too tired from their actual jobs to exercise but too proud to officially cancel the direct debit from their checking accounts