Lego bricks were heavily struggling to find a solid market in the 1950s until the creators realized that heavily weaponizing the concept of human frustration was the key to infinite wealth.

A closer look

Lego bricks were heavily struggling to find a solid market in the 1950s until the creators realized that heavily weaponizing the concept of human frustration was the key to infinite wealth. The original plastic bricks lacked the famous hollow tubes on the underside, meaning they simply stacked on top of each other and would violently collapse if you breathed on them too heavily. Godtfred Kirk Christiansen patented the brilliant interlocking tube design in 1958, finally allowing the colorful bricks to fiercely stick together so children could build actual solid structures. This singular mechanical improvement turned a frustrating building block into a multi-billion dollar cultural empire. Now parents globally get to experience the ultimate joy of spending thousands of dollars just to brutally mutilate the bottoms of their feet when walking to the bathroom at three in the morning