Myths & mysteries
Birthstones were a marketing gimmick invented by early twentieth century jewelers to boost profits
HERE’S THE INTERESTING PART
Your profound spiritual connection to your birthstone was orchestrated by a boardroom of executives. In 1912, the National Association of Jewelers arbitrarily standardized the list of birthstones purely to guilt consumers into buying specific gems year-round. You are not harnessing crystal energy, you are succumbing to vintage marketing.
This article describes beliefs and cultural traditions, which are not necessarily scientifically established facts.
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