The First Airline Seat Sold at Auction
The catch was the price: the first passenger did not simply buy a routine ticket. The inaugural seat on the St. Petersburg–Tampa Airboat Line was auctioned, and former St. Petersburg mayor Abram C. Pheil won it with a bid of $400—a striking sum for a trip of about 18 miles.
The flight took place on New Year’s Day in 1914, aboard a small Benoist flying boat piloted by Tony Jannus. It lasted roughly 23 minutes. By comparison, crossing Tampa Bay by the usual combination of rail and ferry could take hours, so the fare bought more than a novelty ride: it demonstrated the time-saving promise of air travel.
A Publicity Stunt With a Practical Purpose
The auction helped turn an experimental service into a headline-making event. The airline planned regular flights across the bay, carrying one paying passenger at a time. Pheil’s expensive winning bid gave the launch a dramatic figure, while the short crossing offered a clear reason for people to imagine airplanes as transportation rather than spectacle.
That was the real gamble behind the price. In 1914, commercial air service was so new that the first customer was also helping prove there could be a market for it. The inaugural flight was brief; the leap it represented was the idea that a scheduled airplane could compete with established ways of getting somewhere.






