stackyFACTSBuilding financial safety nets is utterly useless if the target demographic thinks it's a scam.
Building financial safety nets is utterly useless if the target demographic thinks it's a scam. Despite the massive success of Kenya's M-Pesa mobile money system, convincing rural farmers to buy agricultural microinsurance proved incredibly difficult. Because traditional insurers have a reputation for hiding behind fine print, farmers refused to pay premiums upfront for an intangible promise, forcing companies to bundle insurance for free with seeds just to build trust.
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