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Ads had to convince women that sweat was shameful

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Getting people to buy antiperspirant took massive psychological manipulation. Early 1900s ad campaigns had to aggressively convince women that their perfectly natural body odor was actively destroying their social lives and ruining their marriages.

From the Stacky collection1 min read

Ads had to convince women that sweat was shameful — STACKY / Technology

Topics in this facthygienebody odorpsychology

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