Scarcity principle dictates that humans place a higher value on an object that is scarce, and a lower value on those that are abundant, which directly overrides all rational…

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Scarcity principle dictates that humans place a higher value on an object that is scarce, and a lower value on those that are abundant, which directly overrides all rational thought; the sheer panic of seeing an 'only two rooms left at this price' warning on a travel website will cause you to aggressively input your credit card details for a mediocre three-star hotel you do not even really want, simply because the prospect of missing out triggers a primal, caveman-level survival instinct that equates an artificial digital shortage of weekend getaways in Ohio to a devastating winter famine, making modern marketing the ultimate apex predator of our evolutionary wiring

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Scarcity principle dictates that humans place a higher value on an object that is scarce, and a lower value on those that are abundant, which directly overrides all rational…

A closer look

A bigger world.One discoveryat a time.

Keep exploring

On dating apps, people do not swipe right on who they like; they swipe on who feels scarce.

Framing effect is a cognitive bias where people decide on options based strictly on whether the options are presented with positive or negative connotations, such as a loss or a…

Why a refund makes you take bigger risks

Consumers will completely change their preference between two options when presented with a third, asymmetrically dominated option designed solely to manipulate them.

How gaslighting makes you doubt your own reality

Agreeing to a massive, unreasonable request becomes highly likely if you have already agreed to a tiny, seemingly innocent favor beforehand.

A bigger world.
One discovery
at a time.