Culture & entertainment
Publishers aggressively time diet book releases for January
HERE’S THE INTERESTING PART
The non-fiction publishing calendar relies heavily on exploiting post-holiday guilt. Houses intentionally stockpile their entire roster of extreme wellness routines, juice cleanses, and aggressive diet manuals for a coordinated first-week-of-January release. They know consumers are desperately seeking quick fixes after a month of heavy holiday eating, ensuring massive first-quarter sales spikes.
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